Our model solves the urban waste challenge for households and recyclers. Wecyclers uses a fleet of low-cost cargo bicycles to offer convenient household recycling service in densely populated low-income neighborhoods. We motivate families to recycle plastic bottles, plastic sachets, and aluminum cans through our SMS-based incentive program. For every kilogram of material that families recycle with us, they receive redeemable Wecyclers points over their cell phones in return. Families can then redeem their points for goods that they value, such as cell phone minutes, basic food items, and household goods. Families receive collection reminders and rewards updates directly on their mobile phones making the benefits of recycling immediate.